For decades, state agencies and local communities have initiated mass media campaigns to promote public health and reduce drunk driving and alcohol-related accidents. Keeping the public aware is essential because according to the NHTSA (National Highway Traffic Safety Administration), on average, 28 individuals in America lose their lives each day to alcohol-related crashes at the rate of one every 51 minutes. With more than 13,000 lives lost every year in the U.S., eliminating dangerous behavior behind the wheel can make traveling safer for everyone sharing the road.
In 1983, the NHTSA launched its “Friends Don’t Lead Friends Drive Drunk” campaign in an effort to prevent alcohol-impaired friends and family members from driving after drinking. Fifteen years later in 1998, the U.S. Department of Transportation reported that the nation had its lowest number of roadway accident fatalities involving alcohol since the government agency gathering statistics. The National Highway Traffic Safety Administration has continually sponsored this highly successful campaign along with others including their “Drinking and Driving Can Kill a Friendship” public safety announcement.
Surveys show that seven out of every ten Americans at some point since the campaign was initially launched have attempted to stop another person from driving after drinking. The agency’s newest campaign “Probably Okay Isn’t Okay” asks the viewer to assess how they look for obvious and not so obvious indicators of impairment on themselves and others when deciding to get behind the wheel.